"Invest in inflation; it is the only thing that is going up." -- Will Rogers
Posted on Monday, December 13, 2004 9:51 PM

Autodesk makes the NASDAQ-100. Its stock is on a rocket ride. The CEO is featured in a leading business magazine (Business 2.0--no link here because it is password-restricted). And still, over and over, after 20 years in business, media organizations still spell the company name wrong.

It must have been hard for the company to pass out copies of Business 2.0 to every attendee at Autodesk University recently, despite the glowing article about Carol Bartz. Over and over, B20 spelled it "AutoDesk."  

Editors of the world, repeat after me: There is NO CAPITAL D in "Autodesk".

(There, I feel better already.)

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