Jerry Yudelson of iGreenBuild.com writes of the "perfect storm" of events that should be making every architect and engineer put "green" at the top of their criteria list.
Many engineering firms seek to differentiate their services by increasing the number of LEED APs on staff, aiming at 40% to 50% or more of their professional staff. Each firm in the design and construction industry that wants to stay competitive in the green building market arena needs to move in this direction. Having a strong sustainability program in-house will be one of the few ways consulting engineering firms can hope to attract new talent and to keep ambitious engineers on board.
More at iGreenBuild.
--RSN