"Intellectuals solve problems. Geniuses prevent them." -- Albert Einstein
Posted on Friday, September 01, 2006 2:44 PM

Earlier this week I reported on an "Easter Egg" (hidden command) for a Redline feature in DWFit, the zero client DWF viewer at Autodesk Labs. The question I didn't address is "Why an Easter Egg?"

The answer is now available at Beyond The Paper, the blog of Autodesk employee Scott Shepherd.  In short, how redlining will work in DWFit is not yet settled (or shall I say, not yet hatched). Thus it is kept hidden unless requested, while the development team works out its exact nature.

  --RSN

 

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# re: Why Would Programmers Hide the Redline Command in DWFit?

9/5/2006 9:05 AM by ralphg
>Why Would Programmers Hide
>the Redline Command in DWFit?

Umm... as a marketing gimmick?

It's an attempt to get potential customers excited by making them think they have some inside info -- to be part of an elect group.

The US$199 DWG Composer (aka Design Review) hasn't done well for Autodesk. It would appear DWF is popular only when it's free.

How do we know pay-for-DWF hasn't done well? There's the perpectual 50% price cut, the ads in DWF Viewer, and the name change.

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