Rhino and the company behind it,
Robert McNeel and Associates, are the CAD industry's equivalent of
The Little Engine That Could. Without venture capital, without being a public company, without bothering to do traditional marketing, Bob McNeel and friends have built a global business out of creating the best 3D design tool they could imagine.
Company founder and CEO Bob McNeel is a quiet guy, not given to tooting his own horn, so he doesn't do many interviews. But he did agree
to answer a few questions posed by one of his company's resellers, Novedge. Don't let the natural humility on display keep you from learning how Rhino and RMA have succeeded by taking the road less traveled;
read the interview.
By the way, Bob McNeel is a
COFES regular. I look forward to seeing him again next month at
COFES 2007. (Personal aside: He is the only guy I've met in my professional life who comes from a mountain town in Washington State even smaller than the one I was raised in.)
--RSN